AI Positioning Statement

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We are human-first.

We believe the power of AI should increase accessibility and efficiency, not replace human ideation, creativity, or judgment. The real advantage lies in how people think, create, and operate tools, not in synthetic shortcuts.

 

We are intentionally opposed to AI faces, AI creators, and AI talking-head ads. We do not support or deploy these practices in our agency created content. We also believe there should be a clear, fair, and enforceable system that compensates creators for the use of their facial likeness.

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We believe in using AI as a creative and operational tool, paired with real human insight, to help tell authentic brand stories, accelerate production, and improve performance, without compromising originality, ethics, or trust.

AI should amplify human creativity, not imitate it.