Best Facebook ad agency for small business

RCKSTR Media
11 minutes ago
5 min read

The Best Facebook Ad Agency for Small Business – How to Find the Right Partner

Person holding smartphone displaying Facebook app with marketing ad, representing RCKSTR Media—top Facebook ad agency for small businesses focused on effective digital advertising.

How do you find the best Facebook ad agency for small businesses? What does this ideal ad agency partner do, and what makes them different?

In our handy guide, we look at this in more detail so you can find the right partner for your small business as it grows.

Why Small Businesses Need a Great Facebook Ads Partner

It might not be the hot new platform it once was, but Facebook is still top of the pile when it comes to social media marketing. More than 80% of social ad spending in 2024 was reserved for Facebook, proving the channel is still the dominant force in this industry.

But how much spending are we talking about? Well, in 2025, it's expected that businesses will spend more than $82 billion on social media campaigns. To put that into context, the 2022 total was only $66 billion. So not only is this a huge amount of money – that amount is growing year on year.

Spending money without a return is just the same as throwing money down the drain. For small business owners in particular, this kind of waste is just unacceptable. So campaigns need to be lean, mean, and optimized for maximum returns.

This is where a Facebook ad agency can make all the difference. With the right ad agency on your side, you can create campaigns that maximize return on investment while minimizing cost per conversion. And as SMB campaigns are radically different from large-scale enterprise campaigns, you need an agency that is geared to small business success.

Key Traits of a Top Facebook Ads Partner

What should you expect from a top Facebook ad agency partner? Here are some things to look out for.

Proven Track Record with All Budgets and ROAS Focused

You need a partner with a demonstrable history of achieving returns with all budgets. The right agency will be able to show where they have developed full-funnel social media ad strategies that really work. They can give you a quantitative view of how they have optimized campaigns for ongoing success.

For example, some of our success stories at RCKSTR Media include:

54% cost-per-conversion reduction for a consumer brand
45% reduction in cost per purchase and 10x return on ad spend (ROAS) for the same consumer brand
91% year-on-year decrease in cost per lead for a brand seeking to optimize lead generation
100% increase in ticket sales for an events company, using location-based targeting
60% reductions in cost per conversion for a record label releasing a new EP, with over 3 million streams in the first two months

Expertise in Targeting and Creative for Small Business Audiences

Facebook advertising is never just about creating an ad and hoping for the best. It's about crafting creative copy that drives right to the heart of audience intention and targeting the right kind of lead. With this in mind, you'll need a partner who can handle this.

This involves designing static image ads, video ads, and carousel ads designed for optimal conversion, as well as developing basic and complex landing pages that move your leads in the right direction through your funnel. All ad and landing page copy needs to be purpose-driven, encouraging the right action.

Check out our FREE Ad Account Audit Checklist, and see how your strategy is performing.

Transparent Pricing and Flexible Services

MacBook displaying Facebook Ads homepage, showcasing tools for targeted advertising

Photo by Will Francis on Unsplash

Signing up with a Facebook ad agency can be scary for a small business. Margins are tight, and all expenses must be fully justified. In other words, you need to know that you're making a sound investment.

Pricing transparency is a good indicator of this investment. The right partner will be clear on what you're paying for and what kind of results you can expect – realistic results, not empty promises.

But transparent pricing for services is only half of the story. These services also need to be flexible, tailored around your specific needs and targets. At RCKSTR Media, we are equipped to offer tailored services, as well as performance-based pricing. We develop high-converting Facebook ads for your business. And if you meet the requirements and your monthly ROAS doesn't meet the agreed threshold, you don't pay. It's as simple as that.

Communication and Support that Fits Your Business

Small businesses need long-term partnerships with ad agencies that are focused on growth and development. So, rather than offering one-off services, a reliable agency will focus on communication and collaboration from the very beginning.

They will provide market research consulting and strategy sessions, delivering a comprehensive understanding of your industry and your competitors and moving your business forward. And they will offer in-depth reporting that ensures everyone is on the same page.

The right agency partner is in it for the long haul. They become the long-term growth catalyst your business needs, remaining in your corner every step of the way.

Red Flags – Avoiding 'Agencies' That Overpromise

If an ad agency doesn't meet any of the key traits we listed above, this is a significant red flag. It suggests they don't have the capabilities to deliver for your small business and aren't equipped to drive success in this market.

But perhaps the biggest red flag is overpromising. Social media marketing is a fine art – it requires tailored approaches, careful tuning of strategies, and campaigns that reflect specific business needs. Agency partners need to get to know their clients inside out before they can make a realistic prediction. If an agency is making big promises straight out the gate, with no knowledge of your business identity, this is a worry.

How the Right Agency Drives Real Results on Facebook

It's nice to be noticed. It's great to see your audience engaging with your brand on social media. But at the end of the day, a Facebook advertising campaign costs money, so you've got to see real returns on your investment (ROI).

The right agency will focus on boosting ROI, making sure that not a dollar is wasted across your campaigns. They will measure and assess these returns, gauging how successful the campaign has been. With this understanding, they'll implement constant improvement and optimization for your returns.

Use our free ROI calculator to know where you're at.

Get Started with RCKSTR Media – Optimize Your Facebook Ad Strategy Today

Ready to find out more about what we can do for you? Check out some of our resources, such as our free Ad Scaling Guide – 16 pages that replace weeks of confusion.

Book a call with our team today and let us get to work on driving optimal results for your business.