The beauty industry is changing fast in 2025. With rising ad costs and shifting consumer behaviors, brands need strategies that truly convert. This guide reveals the social ad tactics that work now - from UGC and full-funnel campaigns to AI-driven targeting and AR try-ons. Learn how beauty brands can scale ROAS, boost AOV, and compete in the era of social commerce.

Retargeting is a growth engine for high AOV eCommerce brands. By leveraging dynamic product ads, storytelling funnels, cart recovery, and omnichannel strategies, you can maximize ROAS and long-term revenue. Learn how luxury and premium eCommerce brands are using retargeting to lift AOV, reduce CAC, and scale profitably.

A large percentage of Facebook and Instagram ad impressions are never seen. Discover how to increase viewability, reduce wasted spend, and improve ad performance.