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The Best Agency for TikTok Ad Campaigns in New York City (2025 Guide)
Choosing the best TikTok ad agency in New York City means partnering with a team that understands creative iteration, UGC-driven performance, and NYC audience behavior. This guide breaks down what makes a top-performing agency, why TikTok is critical for NYC brands, and how leading strategies drive high CTRs, lower CPAs, and scalable growth across ecommerce, local retail, and creator-focused campaigns.
6 days ago7 min read


The Dark Side of Google ROAS: Why Your Numbers Are Lying to You
Branded search often delivers eye-popping ROAS, but most of those purchases would have happened anyway. This article breaks down why branded campaigns inflate your numbers, how last-touch attribution hides your real growth drivers, and how to separate branded vs non-branded search to measure true incrementality and scale profitably.
Nov 226 min read


Shopify Brand Owners: Here’s Your Paid Ads Success Checklist
This 2025 guide gives Shopify brand owners a proven paid ads checklist built on $40M in ad experience. Learn how to measure ROAS, build creative that converts, optimize post-click performance, and scale campaigns sustainably using RCKSTR Media’s data-driven framework.
Nov 25 min read


5 Facebook Ad Mistakes Beauty Brands Make (And How to Fix Them)
TL;DR Most beauty brands fail because they skip the full-funnel messaging strategy. Ads that don’t nurture awareness and product consideration first end up wasting spend and reducing conversions. Creative testing is the key to scaling. Beauty audiences crave fresh, visual, and story-driven content. Without consistent creative rotation, ROAS declines. Your ad’s success depends on data flow and landing experience. Poor Meta setup, misaligned targeting, or a weak product page
Oct 315 min read


The Ultimate Social Media Ad Funnel for Beauty Brands: From Scroll to Sale
Discover the proven framework for beauty brands to build a high-performing social media ad funnel—from awareness to conversion. Backed by RCKSTR Media’s $40M+ ad data, learn how to capture attention, build trust, and drive consistent sales.
Oct 285 min read


Why DIY Paid Social Isn’t Working - and Why It’s Time to Hire Experts
Most founders waste thousands trying to manage paid social ads themselves. DIY paid social often fails due to poor targeting, weak creative testing, and no full-funnel structure. This guide breaks down why expert media buyers consistently outperform DIY campaigns — including how RCKSTR Media achieved a 428% ROAS increase for a client through strategic optimization.
Oct 275 min read


Where to get full-funnel ad strategies for DTC brands in the US?
Looking to scale your DTC brand in the US? Learn where to find full-funnel ad strategies that connect awareness, engagement, and conversion into one system. See how RCKSTR Media’s Meta-certified team helped brands like Kinda Handsome increase ROAS by 428% and AOV by 108%. Includes step-by-step funnel framework and expert optimization guide.
Oct 165 min read


How to hire a social media ad expert for Shopify stores in NYC?
Looking to grow your Shopify store in NYC? This guide shows how to hire a social media ad expert who understands Shopify, Meta, TikTok, and Google Ads — what to ask, typical pricing models, and a 5-step hiring checklist backed by a real case study that delivered a 428% ROAS and big AOV gains.
Oct 155 min read


Paid Social Agency Near Me: Why U.S. DTC Brands Choose RCKSTR
Searching for a “paid social agency near me”? Learn why U.S. DTC brands trust RCKSTR Media to scale Shopify stores, boost ROAS, and increase AOV. With over $40M in managed ad spend and a performance-based pricing model, RCKSTR helps brands grow faster and smarter. Case study: Kinda Handsome achieved a 428% ROAS increase and doubled average order value. Book a call today.
Oct 105 min read


How to Choose the Right Paid Social Partner for Your DTC Business
Choosing the right paid social partner can make or break your DTC brand’s growth. The right partner brings proven results, creative testing, transparent pricing, and full-funnel expertise. Learn how to avoid red flags, what to prioritize, and how brands achieved a 400% ROAS lift with the right partner.
Sep 275 min read


The Anatomy of a High-Performing Facebook Video Ad in 2025
In 2025, Facebook video ads remain one of the most effective tools for capturing attention and driving revenue. This guide breaks down the anatomy of winning video ads - from hooks and CTAs to AI-driven optimization. See how RCKSTR Media generated 3+ ROAS using these exact strategies.
Sep 235 min read


Top Signs It’s Time to Hire a Paid Social Agency for Your Ecommerce Brand
Scaling ecommerce ads has never been harder. If your ROAS is flatlining, ad fatigue is setting in, or your tracking is broken, it may be time to bring in experts. Learn the top signs your brand is ready to hire a paid social agency - and how the right partner can help you scale smarter, cut acquisition costs, and unlock profitable growth.
Sep 204 min read


Comparing ROAS: In-House vs Paid Social Agency for Shopify
ROAS is the ultimate metric for Shopify ad performance - but should you run ads in-house or hire a paid social agency? This guide compares ROAS, costs, and scalability between the two approaches. Featuring real benchmarks and a Shopify apparel brand case study, learn how agencies often outperform DIY management and what that means for your store’s growth.
Sep 164 min read
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