Best Facebook Ads Agency for Shopify Stores: Real Case Studies
- RCKSTR Media
- Jun 20
- 5 min read
If you run a Shopify store and you're not leveraging Facebook Ads, you're missing out on one of the most profitable acquisition channels in ecommerce. With over 3 billion monthly active users and unmatched targeting capabilities, Meta's ad platform is a juggernaut for scaling direct-to-consumer (DTC) brands. But not all Facebook Ads strategies are of equal performance. Success hinges on the right agency - one that understands the nuances of Shopify, knows how to optimize for purchase intent, and can deliver consistent ROAS.
This article dives deep into what makes the best Facebook Ads agency for Shopify stores, highlighting real client case studies and outlining exactly what to look for when choosing your growth partner.
Why Facebook Ads Are Critical for Shopify Growth
Facebook (Meta) remains one of the highest-performing platforms for ecommerce advertising. Here’s why:
Precise Audience Targeting: Meta's algorithm excels at pinpointing high-intent buyers through behavioral, interest-based, and lookalike audience segments - taking thousands of data points on any one person into account.
Visual Shopping Experience: With image and video ads dominating feeds, Shopify brands can showcase products in real-life contexts.
Pixel and CAPI Integration: Shopify’s native integrations with the Facebook Pixel and Conversions API make tracking and optimization seamless.
Scalable ROAS: Many Shopify stores can see up to 3x to 6x return on ad spend when campaigns are managed properly.
In short, Facebook Ads are tailor-made for Shopify brands looking to drive scalable growth at every stage of the customer journey.
Key Qualities of the Best Facebook Ads Agencies
Not all agencies are built the same. Here's what distinguishes the best Facebook Ads agency for Shopify:
1. Shopify Expertise
The agency should understand the Shopify ecosystem, including product feeds, theme limitations, and app integrations like Klaviyo, ReCharge, and Zipify.
2. Proven Performance Metrics
Metrics matter. Look for agencies that show hard data - like increased AOV, reduced CPA, and high ROAS.
3. Creative Meets Data
The best agencies combine scroll-stopping creatives with rigorous testing. They know how to iterate quickly based on performance data.
4. Full-Funnel Strategy
From cold traffic awareness to retargeting and loyalty campaigns, a good agency maps the entire customer journey and allocates budget accordingly.
5. Real Client Case Studies
Ask for case studies. Real results with real Shopify brands show the agency knows how to execute.
Case Studies: Real Shopify Brands That Scaled with Facebook Ads
Let’s look at real examples of Shopify stores that experienced exponential growth through Facebook Ads, managed by RCKSTR Media.
1. Kinda Handsome: Apparel Brand with a 428% ROAS Increase
A boutique menswear brand came to RCKSTR with a clean Shopify site but no ad strategy. We started from scratch using custom data to build psychographic audiences. We leaned into subconscious video-based brand recognition before retargeting to product pages.
Results:
ROAS +428% compared to prior campaigns
Revenue +1,142% from paid ads
AOV +108% with value-added offers
CPA slashed by 84%
This campaign proved that even with a modest budget, the right structure can rapidly improve both top-line and bottom-line growth.
2. Jared Benjamin: CTR 7.31%, CPA -75% with Music Lead Strategy
Though a music artist, Jared’s been gearing up a Shopify store for exclusive merch and music bundles. Our Facebook campaign used a mix of awareness ads to drive streams and retargeting for pre-saves, to then later leverage for merch drops. A tweaked CAPI setup allowed for better deduplication and optimization.
Results:
CTR 7.31% (one of the highest to date)
CPA -75% below Meta benchmark
Over 4,800 pre-saves
This approach can easily be replicated by ecommerce brands selling lifestyle-driven products or creator-led brands.
3. Stanaj: 3.42x ROAS & Sold-Out Launch via Lead Gen Funnel
Pop artist Stanaj needed to reignite his fanbase after a 5-year hiatus. We built geo-targeted lead gen campaigns using SMS and email capture, funneling leads through Facebook ads before show announcements.
Results:
3.42x ROAS on ticket sales from lead capture campaigns
Sold out 70% of show tickets in pre-sale
CPA 21% lower than benchmarks
+1246% lift in acquired audience engagement
While focused on music events, the strategy mirrors ecommerce lead generation for new product launches.
Why RCKSTR Media is the Best Facebook Ads Agency for Shopify Stores
We don’t just run ads - we build growth systems. Here’s how RCKSTR Media stands out:
Proprietary Targeting Frameworks
Our data-driven psychographic models identify high-intent audiences before they even visit your site.
Full-Funnel Facebook Strategy
From cold awareness to high-converting retargeting sequences, every campaign is mapped to user behavior and funnel stage.
Creative-First Ad Execution
We test UGC, branded content, carousel, and motion ads - prioritizing engagement and conversions over vanity metrics.
Transparent Reporting & Continuous Optimization
Weekly performance audits, real-time dashboards, and constant creative testing ensure we never “set and forget.”
Results Across Industries
Whether you’re in fashion, wellness, music, or tech - if you use Shopify, we have proven success in scaling brands just like yours.
How to Choose the Right Facebook Ads Agency for Your Store
Here are 3 quick tests to vet potential agencies:
Request Real Shopify Case Studies
Ensure they have success metrics like ROAS, CPA, and AOV improvements.
Evaluate Their Funnel Strategy
Do they build full-funnel campaigns or just boost posts?
Ask About Pixel & CAPI Mastery
Advanced tracking leads to advanced performance. Make sure they can optimize your full data stream.
FAQ: Facebook Ads for Shopify Stores
How much should I spend on Facebook Ads for Shopify?
Start with 10-15% of your monthly revenue, scaling up as ROAS improves.
How long before I see results from Facebook ads?
Most clients see traction within 30 days, but consistent optimization takes 60-90 days.
What ROAS should I expect?
3-6x is a healthy benchmark for ecommerce brands. This can be influenced by the level of brand awareness and reputation built up. Newer brands generally can be on the lower end as they build up.
Do I need the Facebook Pixel installed?
Yes. It's essential for tracking conversions, retargeting, and optimization.
What types of creatives perform best?
UGC-style video, short testimonials, and clean product demos perform consistently well.
Should I use CAPI (Conversions API)?
Yes. Especially post-iOS 14. It enhances data accuracy and performance tracking.
How do I measure Facebook ad success?
Track ROAS, CPA, CTR, AOV, and customer LTV - then align to funnel stages.
Conclusion: Your Shopify Growth Partner Is One Click Away
The combination of Shopify's ecommerce flexibility and Facebook's advertising reach is a match made for scaling. But execution is everything. Whether you're launching, relaunching, or scaling your store, the right agency partner can transform your performance metrics.
At RCKSTR Media, we’ve driven results like 428% ROAS, 1142% revenue increases, and pre-sale sellouts for clients across ecommerce verticals. If you're ready to move beyond mediocre ads and scale like a pro with a team who has done it at the highest level:
We’ll show you exactly how we do it - and how you can too.
Ready to ramp up your social media ad performance?
📘 Grab our FREE $0–$5K Scaling Guide to get started now.
Looking to accelerate this journey with expert help? Book a free call with the team at RCKSTR Media and see how far we can take your brand together.
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