Hire the Best Paid Social Media Agency for Your Shopify Store Today

Diana Dela Cruz
Sep 19
4 min read

eCommerce ad agency optimizing campaigns. Facebook Ads campaign results for Shopify store.

If you run a Shopify store, you already know how competitive the eCommerce landscape has become. Every day, new brands launch on Shopify, and while organic reach is important, it’s no longer enough to cut through the noise. That’s where paid social media advertising steps in.

Platforms like Meta (Facebook & Instagram), TikTok, Pinterest, and Snapchat are driving billions in revenue for online retailers. In fact, social commerce sales in the U.S. are projected to surpass $100 billion in 2025. The challenge? Running profitable campaigns requires far more than just boosting a post or launching a few ads.

This is why many Shopify brands hire a paid social media agency - to unlock scale, improve return on ad spend (ROAS), and free up their time to focus on operations and growth.

What Does a Paid Social Media Agency Do for Shopify Stores?

A paid social media agency specializes in building, managing, and scaling ad campaigns across multiple platforms with a single goal: driving profitable sales for your Shopify store.

Here’s what a best-in-class agency brings to the table:

Full-Funnel Campaign Strategy – From awareness campaigns (introducing your brand) to retargeting (capturing abandoned carts), agencies manage the entire customer journey.
Platform Expertise – Each platform works differently. TikTok thrives on native-style video, Instagram on high-quality creative, and Pinterest on lifestyle-driven discovery. Agencies know how to adapt messaging across platforms.

Creative Testing & Scaling – Instead of relying on one ad creative, agencies test dozens of variations, quickly scaling the winners to maximize ROI.

Advanced Retargeting – Agencies build retargeting funnels to convert visitors who viewed products, added to cart, or engaged with your content.

Data-Driven Decisions – With iOS 14+ privacy challenges, tracking has become complex. Agencies use tools like CAPI (Conversions API) and advanced attribution models to measure results accurately.

In short, a paid social media agency isn’t just running ads - they’re building a growth engine for your Shopify brand.

Signs You Need a Paid Social Media Agency

Not sure if it’s time to bring in experts? Here are the red flags Shopify brands often see before hiring help:

High CPC and Low ROAS – You’re spending on ads but not seeing profitable returns.
Scaling Plateaus – Sales grow to a point, then stall despite increasing ad spend.
Lack of Creative Testing – Your team can’t keep up with the constant need for new ads.
Time Constraints – Running ads is eating up time that should be spent on operations, product development, or customer service.
Tracking Challenges – Since iOS 14, many Shopify owners struggle with accurate attribution, leading to wasted budget.

If you see yourself in these situations, an agency can step in and immediately optimize performance.

How to Choose the Best Paid Social Media Agency for Shopify

Not all agencies are created equal. If you’re shopping for the right partner, here’s what to look for:

Proven Shopify Case Studies – Ask for results specifically tied to Shopify or eCommerce brands.
Transparent Reporting – Weekly or monthly reports should clearly show ROAS, CPA, and revenue lift.
Data-Driven Targeting – Look for agencies that build custom audiences, not just basic lookalikes.
Creative Production Capability – Ad performance often hinges on strong creative testing.
Scalable Systems – The right agency knows how to scale budgets while maintaining efficiency.

The ROI of Hiring a Paid Social Media Agency

The biggest benefit of hiring an agency? You grow faster and more profitably.

Here’s how ROI stacks up:

Lower CPA – Agencies consistently reduce cost per acquisition by optimizing targeting and creative.
Higher ROAS – A 3-5x ROAS benchmark is achievable with the right funnel strategy.
Customer Lifetime Value Expansion – Retargeting and email/SMS list building help increase repeat purchases.
Faster Scaling – Instead of learning through trial and error, you start scaling from day one.

A Shopify brand spending $10,000/month on ads might only break even without expertise. With the right agency, that same spend could turn into $30,000–$50,000 in monthly revenue.

FAQs

How much does a paid social agency cost for Shopify brands?

Agencies typically charge either a flat fee ($2k–$10k/month), a percentage of ad spend, revenue, or a mix.

Which platforms should Shopify stores advertise on first?

Most start with Meta (Facebook + Instagram) for proven eCommerce performance, then expand into TikTok, Pinterest, or Snapchat.

How do agencies measure success with paid ads?

Metrics include ROAS, CPA, CTR, conversion rate, and customer lifetime value.

Can agencies guarantee results for Shopify ads?

No ethical agency guarantees results. However, case studies and proven systems are strong indicators of future success.

What budget should I start with for paid ads?

A good rule of thumb is $5k–$10k/month for testing and scaling.

How do agencies handle iOS tracking challenges?

They use tools like CAPI, advanced attribution platforms, and blended data models to ensure accurate reporting.

Scale Your Shopify Store with the Right Agency

Paid social is the fastest way to scale a Shopify store. But without the right expertise, it can also be the fastest way to burn cash.

That’s why hiring a paid social media agency is one of the smartest investments you can make. With proven results in Shopify eCommerce, the right team will help you: