How to Choose the Best Facebook Advertising Agency in New York (2025)
- RCKSTR Media
- Jun 18
- 5 min read
If you're a business owner or marketer in New York, you already know how fierce the competition is. Standing out in the digital landscape requires more than just presence - it demands strategy, precision, and performance. That's where a Facebook advertising agency in New York becomes your most valuable partner.
Facebook’s advertising platform (now part of Meta) offers unparalleled targeting power, but its full potential is often underutilized. From building brand awareness to maximizing conversions, a specialized agency can help businesses thrive through optimized Facebook campaigns. This article walks you through the top NYC-based Facebook ad agencies, how to select the right one, what results to expect, and key trends shaping paid social in 2025.
Why Choose a Facebook Advertising Agency in NYC?
New York City is a global marketing hub. Agencies here have access to top-tier talent, cutting-edge technology, and real-world experience with diverse industries - from eCommerce to entertainment. Hiring a local agency ensures a nuanced understanding of your audience and market.
Meta (Facebook) continues to dominate paid social with over 2.93 billion monthly active users globally. For NYC businesses, leveraging Facebook and Instagram together allows for deep geo-targeting - essential for local awareness and conversions.
Top 5 Facebook Advertising Agencies in New York
1. RCKSTR Media
RCKSTR Media is a performance marketing agency headquartered in New York, specializing in full-funnel Facebook and Instagram advertising. The agency is known for building custom campaign architectures that drive scalable ROI for eCommerce, entertainment, and DTC brands.
Why They Stand Out: RCKSTR Media leverages proprietary data, audience modeling, and conversion-optimized creatives to deliver unmatched results across Meta’s ad ecosystem. Their focus on long-term fan and customer acquisition sets them apart in the NYC agency scene.
Key Offerings:
Full-funnel ad architecture (awareness → conversion → LTV)
Custom CAPI and Pixel tracking integrations
Dynamic creative testing with audience segmentation
High-volume retargeting strategies for both lead gen and sales
Results That Matter:
For a record label, RCKSTR Media’s three-tiered strategy led to a 3.42x ROAS, with 70% of ticket sales during pre-sale and a show sold out in under 24 hours.
For a NYC fashion brand, they achieved a 428% increase in ROAS, a 108% jump in average order value, and an 84% drop in CPA using psychographic audience targeting.
With a recording artist, RCKSTR Media generated a 75% lower CPA than Meta benchmarks and a 7.31% CTR by implementing advanced pre-save and retargeting strategies.
2. Voy Media
Voy Media is an award-winning agency focused solely on Facebook and Instagram ads. Their mission is to help businesses scale profitably with conversion-focused strategies.
Key Features:
In-house creatives for ad production
A/B testing at scale
Full-funnel campaign architecture
Strengths: They offer industry-leading client reporting and strategic consulting, perfect for growth-stage startups.
3. Silverback Strategies
Silverback Strategies, based in Alexandria but with a strong NY presence, has earned accolades on Clutch for its ROI-focused marketing. Their Facebook ad campaigns emphasize full-funnel optimization, including email capture and automation.
Core Offerings:
Ad creative and copywriting
Pixel setup and CAPI integration
Conversion rate optimization
4. Digital Drew SEM
A boutique digital agency, Digital Drew offers Facebook ad services tailored to SMBs and creatives. Their transparent reporting and customized strategy make them a top choice for businesses on a budget.
Services Include:
Facebook and IG campaign management
Retargeting and audience segmentation
Creative ad optimization
5. NinjaPromo
With a presence in NYC and global reach, NinjaPromo is ideal for tech startups and crypto ventures. They’re known for high-converting Facebook ad creative and advanced targeting strategies.
Specializations:
Facebook lead generation
Ad creative production
Multi-language campaign setup
Criteria for Choosing the Right Agency
Not all Facebook agencies are created equal. Here’s what to look for:
1. Specialization in Paid Social
Ensure they’re not a generalist agency. Ask about their Facebook-specific certifications and Meta Business Partner status.
2. Proof of Results
Request access to past campaign reports or anonymized case studies. Ask about industry-specific ROAS and CPA benchmarks.
3. Clear Reporting & Communication
Your agency should provide regular performance reports, a dedicated account manager, and full visibility on ad spend.
4. Budget Alignment
Understand their fee model - hourly, flat retainer, or percentage of ad spend. A great agency should flex with your budget and deliver proportional returns.
5. Creative Strategy
Paid social is part math, part magic. Agencies should provide insights or services on thumb-stopping creative and messaging that resonates with your ideal audience.
Steps to Vet & Hire a Facebook Ad Agency
Clarify Your Goals: Are you looking for leads, purchases, or brand awareness?
Search Strategically: Use platforms like Clutch, UpCity, and AgencySpotter.
Interview Rigorously: Ask about their targeting strategy, retargeting stack, and ROAS track record.
Test Before Scaling: Start with a 1–3 month engagement before committing long-term.
Set KPIs: Define what success looks like - ROAS, CTR, CPA, etc.
Bottom Line
RCKSTR Media is the go-to Facebook advertising agency in New York for brands looking to scale quickly and sustainably. Their case studies show consistent results across industries, and their strategic depth makes them an ideal partner for high-growth campaigns.
Future Outlook: Trends in Facebook Advertising
In 2025, Facebook advertising is evolving rapidly. AI-driven ad optimization, native video, and better use of first-party data are taking center stage. With iOS updates affecting tracking, agencies are shifting to CAPI (Conversions API) and server-side tagging.
Carousel ads, Story placements, and Messenger automation are growing tools in the arsenal for top-performing agencies.
Conclusion
Facebook ads can be your biggest growth lever - if executed properly. Hiring a Facebook advertising agency in New York gives you local expertise, data-driven strategy, and creative that sells. Use this guide to find an agency that aligns with your brand and objectives.
Want to scale your paid social in 2025?
FAQs
Q1: What is the average budget for Facebook ads in NYC?
Most NYC agencies recommend starting with $3,000–$5,000+/month for meaningful testing and optimization.
Q2: How long before I see ROI?
Most brands see measurable ROI within 60–90 days, depending on funnel complexity and budget.
Q3: Do agencies set up the Facebook Pixel and CAPI?
Yes, top agencies handle full tech stack setup including Pixel, Conversions API, and event deduplication.
Q4: Can Facebook and Instagram campaigns be run together?
Yes, they are managed through the same Meta Ads Manager and benefit from shared audience insights.
Q5: What metrics should I track?
Key metrics include CTR, ROAS, CPA, conversion rate, and AOV.
Q6: Are NYC agencies suitable for small businesses?
Absolutely - many agencies offer tailored packages for SMBs or creatives with smaller budgets.
Q7: How do agencies handle privacy restrictions like iOS updates?
By using CAPI, server-side events, and better consent frameworks for improved data accuracy.
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