Need a Shopify Paid Social Agency? Here’s What to Look For
- Diana Dela Cruz
- Sep 18
- 4 min read
Scaling a Shopify store in 2025 is more competitive than ever. Customer acquisition costs are rising, organic reach is shrinking, and ad platforms are evolving at lightning speed. For brands that want to stand out, paid social is no longer optional - it’s essential.
But here’s the challenge: not every agency understands the nuances of Shopify. A generic digital marketing partner may know how to run ads, but Shopify store growth requires a specialized approach. From building full-funnel strategies to optimizing ROAS (Return on Ad Spend), a great Shopify paid social agency can be the difference between stalled growth and record-breaking sales.
So, how do you find the right partner? Let’s break down the traits, questions, and red flags to look for before signing a contract.
Why Paid Social Matters for Shopify Stores
Paid social advertising is one of the most powerful growth levers for eCommerce. Platforms like Meta (Facebook + Instagram), TikTok, and Pinterest allow Shopify brands to:
According to Shopify, social media advertising is now the leading driver of paid traffic for eCommerce brands. For store owners, this means mastering paid social isn’t just about boosting sales - it’s about building a reliable system for long-term scalability.
Key Traits of a Great Shopify Paid Social Agency
1. Shopify & eCommerce Expertise
Not all ad strategies are created equal. A Shopify-focused agency understands platform integrations, checkout flows, and conversion rate optimization specific to Shopify. This means they don’t just drive clicks - they drive conversions inside your store.
2. Proven ROAS & Case Studies
You want an agency with real Shopify case studies. For example, RCKSTR Media worked with a clothing brand starting from scratch. By building custom audiences, implementing a full-funnel paid social strategy, and leveraging proprietary optimization systems, they helped the brand achieve:
+428% ROAS compared to previous campaigns
+108% increase in average order value (AOV)
+1142% revenue growth from paid ads
They have also achieved similar results for beauty, jewelry and local-product based brands among others. That’s the type of track record you want to see when evaluating potential partners.
3. Full-Funnel Strategy
The best Shopify paid social agencies don’t just run conversion campaigns. They build a journey:
Awareness: video views, reach, and engagement
Consideration: website visits, add-to-carts, and email/SMS sign-ups
Conversion: purchase campaigns optimized for ROAS
Retention: remarketing campaigns, loyalty incentives, and upsells
This ensures your ad spend works harder across the entire customer lifecycle.
4. Creative Testing & Optimization
Successful agencies constantly test ad variations:
Different hooks and headlines
Static vs. video formats
Lifestyle content vs. product close-ups
A/B testing at scale can increase CTRs, reduce CPAs, and raise average order values.
5. Performance-Based Pricing Models
Look for agencies that put skin in the game. Some, like RCKSTR Media, use hybrid, performance-based pricing - aligning incentives so your growth is their growth.
Paid Social Platforms to Prioritize for Shopify Growth
Meta (Facebook + Instagram)
Still the backbone of eCommerce advertising. Shopify stores see consistent performance from Meta thanks to robust targeting, conversion optimization, and remarketing capabilities.
TikTok
Ideal for driving brand awareness and reaching Gen Z audiences. With low CPMs, TikTok has quickly become a top-of-funnel powerhouse for Shopify brands.
Pinterest & Snapchat
Niche but effective. Pinterest works well for lifestyle and home goods brands, while Snapchat is strong for younger demographics.
YouTube
Perfect for retargeting campaigns and building brand authority. Long-form content also supports higher purchase intent.
A strong Shopify agency will integrate multiple platforms into one cohesive strategy, ensuring consistent messaging across touchpoints.
Questions to Ask Before Hiring a Shopify Paid Social Agency
When interviewing agencies, here are key questions that separate the pros from the pretenders:
What’s your average ROAS for Shopify clients?
How do you approach creative testing and scaling?
Are you certified partners with Meta, Klaviyo, or other key platforms?
How do you report performance results? (Hint: real-time dashboards > static monthly reports)
Do you specialize in Shopify or general eCommerce?
Red Flags to Avoid
Not every agency is built for Shopify. Beware of:
Agencies that promise “guaranteed results in 30 days”
Lack of Shopify-specific case studies or metrics
Overly complex reporting without actionable insights
One-size-fits-all ad strategies that ignore your brand voice
How to Choose the Right Agency for Long-Term Growth
Beyond flashy numbers, you want an agency that feels like a partner. That means:
Aligning with your long-term growth goals
Prioritizing collaboration and transparency
Offering both creative insights and technical execution
Bringing proven systems backed by real ad spend data
Conclusion
Paid social advertising is no longer optional for Shopify store - it’s the growth engine. But choosing the right agency is crucial.
Look for partners with Shopify expertise, full-funnel strategies, performance-based pricing, and real case studies that demonstrate scalable results.
If you’re ready to unlock the next level of growth, RCKSTR Media specializes in Shopify paid social campaigns backed by $40M+ in managed ad spend.
👉 Book a Call with RCKSTR Media to discover how we can scale your Shopify store.📈 Or Download Our Free Ad Scaling Guide for proven frameworks.
FAQ
What is a Shopify Paid Social Agency?
It’s a marketing partner that specializes in running paid ads (Meta, TikTok, etc.) to grow Shopify stores through customer acquisition and retention.
How much should I spend on paid social as a Shopify store owner?
A good rule of thumb is to reinvest 10-20% of monthly revenue into ads, scaling up as ROAS improves.
What platforms work best for Shopify ads?
Meta is still the gold standard, with TikTok and YouTube playing increasingly important roles.
How do agencies measure ROAS?
ROAS = Revenue from Ads ÷ Ad Spend. Top agencies also track CPA, CTR, and AOV to optimize campaigns.
Should I hire an agency or keep ads in-house?
Agencies bring platform expertise, creative testing systems, and performance benchmarks that in-house teams often lack.
How fast can I expect results with paid social?
Most Shopify stores see meaningful traction in 60–90 days, depending on budget, creative assets, and audience size.
Stop Wasting Hours. Start Growing.
Every day you delay is revenue lost and hours you’ll never get back.
Join the business owners who’ve already claimed their time and profits back with our $40M+ proven social media ads system.
Book your free call now - before your next hour gets wasted.
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