TikTok and Meta remain the top paid social platforms for U.S. ecommerce brands, but they perform very differently across the funnel. TikTok dominates early awareness through low-cost discovery, while Meta delivers superior targeting, stronger retargeting pools, and better purchase-optimized results. This guide breaks down platform strengths, targeting differences, creative requirements, funnel performance, and budget split recommendations for ecommerce growth.

TL;DR Most beauty brands fail because they skip the full-funnel messaging strategy.  Ads that don’t nurture awareness and product consideration first end up wasting spend and reducing conversions. Creative testing is the key to scaling.  Beauty audiences crave fresh, visual, and story-driven content. Without consistent creative rotation, ROAS declines. Your ad’s success depends on data flow and landing experience.  Poor Meta setup, misaligned targeting, or a weak product page

Explore the Top 15 Meta Advertising Agencies of 2025 — ranked for results, creative power, and data-driven performance. Learn how leading partners like RCKSTR Media are leveraging Meta’s AI, CAPI, and full-funnel strategies to deliver 3–5x ROAS and sustainable brand growth.

The future of Facebook Ads for DTC brands is defined by AI-driven automation, first-party data, and creative intelligence. From Advantage+ campaigns to predictive targeting, 2025’s top-performing Meta advertisers are rethinking data, storytelling, and customer engagement. Learn how RCKSTR Media’s tested frameworks deliver 4x+ ROAS and long-term scalability for Shopify brands.

RCKSTR Media reduced Meta ad costs by 38% for an NYC-based artist using high-value lookalike audiences and Meta’s Conversion API (CAPI). By improving data quality, optimizing signal flow, and retargeting engaged fans, we boosted CTR by 49% and built a scalable, data-driven ad system that continues to outperform traditional Meta campaigns.

Custom Conversions and Meta’s CAPI are transforming how eCommerce brands track and optimize their ads. By connecting server-side data and business-specific events, advertisers can finally measure what truly matters, eliminate blind spots, and future-proof their campaigns in a post-cookie, privacy-first world.

Searching for a “paid social agency near me”? Learn why U.S. DTC brands trust RCKSTR Media to scale Shopify stores, boost ROAS, and increase AOV. With over $40M in managed ad spend and a performance-based pricing model, RCKSTR helps brands grow faster and smarter. Case study: Kinda Handsome achieved a 428% ROAS increase and doubled average order value. Book a call today.

Most advertisers plateau on Meta Ads because they focus on obvious levers. Discover overlooked tactics - like psychographic targeting, creative rotation, and CRO synergy.

Struggling with high CPAs on Meta Ads? Discover proven, data-backed strategies to cut costs and scale campaigns. Learn how one brand reduced CPA by 84% while boosting ROAS 428%.

Shopify funnels are the missing link between Facebook Ads spend and profitable growth. In this guide, discover step-by-step strategies to build high-converting Shopify funnels using Facebook Ads. Learn how to capture leads, retarget customers, optimize checkout, and scale post-purchase LTV - with a real Shopify brand case study proving 428% ROAS growth.

Facebook Ads remain a powerful channel in 2025, but only when full-funnel strategy is applied. Learn how to leverage prospecting, retargeting, and retention to drive lifetime value and scale profitably.

Discover how Meta Ads value rules can transform your ad strategy by targeting high-value segments using age, gender, and device data. Improve ROAS, lower CPA, and align with creative-led targeting in 2025.

A large percentage of Facebook and Instagram ad impressions are never seen. Discover how to increase viewability, reduce wasted spend, and improve ad performance.

Struggling with underperforming Facebook ads? Learn how to fix low CTR, high CPM, poor conversion rates, and more. Discover creative tactics, funnel optimizations, and scaling strategies to boost ROAS.

Discover 'illegal-feeling' Shopify Meta ad strategies to skyrocket repeat purchases and lifetime value. Learn how to build offers, automate nurturing, segment CRM audiences, and scale Meta ads for explosive growth.

Learn how small businesses can run profitable Facebook ads on a budget with smart strategies, audience targeting, and cost-effective ads.

Learn how to scale Meta ads from $1K to $100K profitably with expert strategies for testing, targeting, and automation.

Optimize Meta Ads with value-based parameters. Improve retargeting, create precise lookalike audiences, and target high-value prospects.

Tired of low Instagram reach? Learn a method to grow your account using Meta ads in 2024.

Find out how to generate high intent website traffic to your business.